The three people I interviewed are:
A single mother of one 3 year old child, a 31 year old mother with 2 children ages 4 and 2, and a 39 year old mother with a 12 year old daughter
Price matters in when people decide to use my product. The other two major driving factors are severity of the issue and distance to the hospital/doctor's office. Our biggest competitor would be Google Maps, and people just knowing where the hospitals and doctor's offices are. People who have lived in a place for a long time will be harder to get to use the product.
They would download the app on the App Store for Apple and the Android Market Place. I'm not sure on whether we would charge a download fee, or if we would sell premiere locations on the app for certain offices/hospitals, or if we would charge advertisements.
If we sell B2B, if new customers are found, it has been successful. Also, if the consumers save money and find reliable places that accept their insurance, we have also been successful.
The interviews led me to believe again that this has a viable market. However, the more established family that has been living in their town for 18 years has all of their doctor's and hospitals already figured out.
I think the best way to make money would be to charge doctor's offices for best placement on the app. Advertisements would make the app look cheap, and it should be free to consumers as the point is to save money.
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