18A. Customer Avatar

When I picture the perfect, most prototypical customer for the app, I picture a woman in her early 30's. College educated but does not work anymore, and she has short hair. She is a mother of more than one child. She is a young mother, but entering the years of being an experienced momma. She is a middle class woman who uses the app to identify locations that accept her husband's company's insurance, and she is happily married. Using the app to identify the locations that accept the insurance is why she uses the app, but she widens her usage to finding the cheapest places too because she is middle class and with more than one child, costs add up and she knows it.

I really have nothing in common with my avatar, however, my mom does. I guess why I see a mother of more than one child using the app is because I picture my mom using it. With new mothers being slightly more technologically advanced than my mom, it will be even easier for mothers to use the app on a normal basis.