22A. Elevator Pitch #3

Took some of the feedback like being low-key finesse straight chillin'. Stood still and spoke smooth like a doctor.

Threw on my Sunday shoes and brushed my hair.

21A. Reading Reflection #2

1) What was the general theme or argument of the book?

General theme was to keep your mindset positive. What you think is what becomes your vibe and aura. It's important to believe in yourself no matter what.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

It showed again to use the power of your mind. Keep thinking and make your thoughts reality.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

I would have people have documented thinking hours. Make thought maps and think and reflect.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

It all comes down to the power of "You." That resonated with me greatly.

20A. Growing Your Social Capital

My dad's partner in his medical practice; Mike Fernandez, founder of an uber for rides to the hospital app; Hospital equipment salesman

Domain expert: My dad's partner in his medical practice
Expert in my market: Mike Fernandez, founder of an uber for rides to the hospital app
Supplier to the industry: Hospital equipment salesman

I found my dad's partner through asking him for his contact info. and if my dad thought he would be a good contact. He said yes as his partner has always been on the more business side of the practice.

I found Mike Fernandez through one of my friend's brothers. I remember my friend telling me about how his brother's friend started some app like 2 years ago, so I asked my friend to ask his friend for his info.

I found the hospital equipment salesman online.

My dad's partner told me how he would use this service, but it would be hard to get some old school, very established practices to comply with being listed on the app. He advised me work hard and go for it, and he would even contact some friends in the field for me.

Mike told me that it was a lot of hard work, but it paid off when he sold the company. He advised me to keep my end goal in mind throughout the whole thing, and before you got to bed each night, ask yourself what have I done to reach that goal.

The equipment salesman explained to me how hard it is to penetrate the medical market. There are so many regulations, and after that, it's hard to sell something to non-business minded people.

Having each of these people in my social network will prove helpful. My dad's partner in getting started and having a foot in on the inside, Mike will help me in selling my company, and the equipment salesman helped me realize this will be no walk in the park.

I will continue to network heavily. This taught me to target people at events and maybe do a little research before.

19A. Idea Napkin #2

1. The name is Stavitsky, Dylan Stavitsky. I'm a fun loving, easy going, chill bro's bro. I love playing basketball, hanging out, and making and saving money. I'm good at making people feel comfortable and loved, and I will use that in my business life to my advantage. I want to be very rich when I'm very young. I hope this company can help me achieve that goal by me selling it when I'm young.

2. I am offering your one stop shop for everything you need to know before you got to the doctor's or a hospital. I am creating transparency in the medical field for patients to find out where there insurance is covered, cost for the physician at hand, reviews, and distance.

3. My ideal customers are mothers. Mothers are proactive and always trying to help their children and wanting to save money. This app is perfect for them because it will create many customers and loyal ones at that.

4. It will be free, but we will sell ads or charge offices for priority listing on the app. People will find much value in the product after they use it for the first time and they save money and are happy with their visit. 

5. What sets me apart is my finesse ability, and my like-ability. I make people feel happy, and they love me for it. I will use this to my advantage. 

I believe my core competencies work perfectly in accordance with this app in a couple ways. I could definitely raise capital for the initial development of the app, especially because my father is a doctor. I also could definitely sell it as I am a great salesman. 

The main feedback I took into play was how difficult it would be to launch the product and make it profitable. I say game on, and look to face it head on. All other feedback I got was positive so I will continue my same trends!

17A. Elevator Pitch #2

This is my elevator pitch #2. I took the feedback of being stationary in order for it to be easier to follow to heart. It made sense, so in this pitch, I stood stationary and had someone film it for me. I believe it made the pitch easier to follow, and even easier for me to deliver.

18A. Customer Avatar

When I picture the perfect, most prototypical customer for the app, I picture a woman in her early 30's. College educated but does not work anymore, and she has short hair. She is a mother of more than one child. She is a young mother, but entering the years of being an experienced momma. She is a middle class woman who uses the app to identify locations that accept her husband's company's insurance, and she is happily married. Using the app to identify the locations that accept the insurance is why she uses the app, but she widens her usage to finding the cheapest places too because she is middle class and with more than one child, costs add up and she knows it.

I really have nothing in common with my avatar, however, my mom does. I guess why I see a mother of more than one child using the app is because I picture my mom using it. With new mothers being slightly more technologically advanced than my mom, it will be even easier for mothers to use the app on a normal basis.