Friday, March 22, 2019

20A. Growing Your Social Capital

My dad's partner in his medical practice; Mike Fernandez, founder of an uber for rides to the hospital app; Hospital equipment salesman

Domain expert: My dad's partner in his medical practice
Expert in my market: Mike Fernandez, founder of an uber for rides to the hospital app
Supplier to the industry: Hospital equipment salesman

I found my dad's partner through asking him for his contact info. and if my dad thought he would be a good contact. He said yes as his partner has always been on the more business side of the practice.

I found Mike Fernandez through one of my friend's brothers. I remember my friend telling me about how his brother's friend started some app like 2 years ago, so I asked my friend to ask his friend for his info.

I found the hospital equipment salesman online.

My dad's partner told me how he would use this service, but it would be hard to get some old school, very established practices to comply with being listed on the app. He advised me work hard and go for it, and he would even contact some friends in the field for me.

Mike told me that it was a lot of hard work, but it paid off when he sold the company. He advised me to keep my end goal in mind throughout the whole thing, and before you got to bed each night, ask yourself what have I done to reach that goal.

The equipment salesman explained to me how hard it is to penetrate the medical market. There are so many regulations, and after that, it's hard to sell something to non-business minded people.

Having each of these people in my social network will prove helpful. My dad's partner in getting started and having a foot in on the inside, Mike will help me in selling my company, and the equipment salesman helped me realize this will be no walk in the park.

I will continue to network heavily. This taught me to target people at events and maybe do a little research before.

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